Surge in Sales Transactions of Masks and Hand Sanitizers on the Online Store Page

JAKARTA – The number of cases of coronavirus or COVID-19 has reached 119,044 worldwide. The impact of this outbreak has prompted people to flock to buy masks, hand sanitizer to wet wipes to prevent transmission of the corona virus.

Stores and pharmacies were also overwhelmed by the purchase of masks and hand sanitizers in large quantities. Page e-commerce also shows a spike in transactions which causes the price of these goods to increase.

Citing price comparison website reports Telunjuk.com, the price of the hand sanitizer has increased many times the normal price. A number of well-known brands from hand sanitizer also soared on several e-commerce platforms, such as Shoppe, Bukalapak and Tokopedia around 81.12 percent.

Graph of health product demand transactions in e-commerce (doc. Telunjuk.com)

The sample data was taken from 26 February to 4 March 2020. The highest sales figure occurred on 2 March 2020 with a total value of IDR 159,560,430 from 1,613 transactions.

The average product purchased is in the form of hand sanitizer measuring 50 to 500 ml, with a price range of Rp. 25 thousand to Rp. 155 thousand per bottle. Seeing the surge in transactions, there are not a few seller naughty who even set prices unnaturally.

The high demand for these products has made Tokopedia provide a special page so that users can buy and find health goods more easily. Don’t forget to give Tokopedia a promo cashback for every product purchase through platform-his.

Tokopedia screenshot.

A number of precautionary measures were also taken by the platform e-commerce like Amazon and eBay. The two companies have implemented a ban on not selling health products with frills that can prevent or cure the corona virus.

Amazon will even explicitly remove every advertisement that is sold by its users if it is found to charge unreasonable prices, for health products such as masks, hand sanitizer nor drugs. While eBay has reportedly deleted 20,000 listings of items verified as selling related items coronavirus.

The English and Chinese versions are automatically generated by the system. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)

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